Friday, April 17, 2015

Lotus and Goldstar sign off on a joint venture.

Lotus International have signed another agreement to offer design support for Youngman in China.
In return Youngman can sell their cars as Goldstar Lotus.
This was reported in the Malaysian media today.
I have borrowed this picture from Paul Tan who reported this.
Proton Chairman Dr. Mahathir is in the centre. The respective representatives of Goldstar and Lotus are shaking hands.

Last time this happened, Lotus Engineering Malaysia supplied some of the Manpower. In fact a lot of the people who worked on the last such project remained in China. Many working for Magna. I assume Lotus will be looking for people. Proton might supply some from their own R&D centre in Shah Alam. Proton and Lotus are both owned by DRB Hicom in Malaysia.

Goldstar, if my memory serves me correctly were also the initial Chinese partner of choice when Tengku Mahaleel was CEO.

I suppose in the same way GM use the Chevy brand to sell (Daewoo) Korean produced cars worldwide Lotus may find its name on cars far and wide. Its down to money. Lotus doesn't make any.
It is a pawn in this game, in my personal opinion.

I'm sure Lotus and DRB Hicom will hope this works commercially. Lotus has a much stronger resonance abroad than Proton.

I would love to able to use the Lotus brand on my Educational proposal. Hopefully, some of the people in the picture read this blog!

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