Thursday, March 5, 2015

Geneva, Lotus and Tun Mahathir.

Since my invitation to meet the then CEO of Lotus Mike Kimberley some years ago, I have not been to the Geneva Show.
I never did meet Mike, although a year or two later we sat a few feet from each other at a conference. We never spoke.
Today, Lotus have a CEO called Jean-Marc Gales. A European with an Auto Executive CV.
This week Lotus Unveiled their updated/new car. An Evora 400.

Jean-Marc has appeared in many online media outlets this week.

CAR asked him the following:

There’s no real link between the Lotus F1 team and the road cars. But how beneficial do you think the F1 connection is?

'I think people can over-estimate the link to motorsport – there is no synergy between the race cars and the road cars.'

I have to agree with him. However, Lotus are certainly well served by the Marketing of their name by F1.
Their cars are at the end of the day 'Sports Cars'.
F1 has a Red Bull team. They make soft drinks, and obviously see some benefit in being associated with successful sport franchises.

Anyway, I saw this video on the Lotus forum and thought I would share it.
You will notice that Jean-Marc pulls the cover back with the Lotus Chairman, Tun Mahathir.
I have briefly met Tun.
And I have contacted him on several occasions about my proposal.
One I am sure he will throw his support behind it.
Success is never guaranteed, however I would be very disapointed and suprised if I let him down.
I believe in the project, and myself.

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